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Working Papers and Publications:

"CRM Targeting With Loss Aversion: Evidence From The Casino Industry" with Jonathan Zhang.

"DEI Brand Activism on Social Media: A Brand Marketing and Social-Political Activism Comparison" with Jakki Thomas and Pradeep Chintagunta.


"Controlling for Retailer Synergies when Evaluating Coalition Loyalty Programs" with Xiaojing Dong.


"Incorporating Experience Quality Data into CRM Models: The Impact of Gambler Outcomes on Casino Return Times" with Anand Bodapati:


"Leveraging Loyalty Programs Using Competitor Based Targeting" with Brett Hollenbeck.


"Learning During School Closures: An Empirical Analysis of the Demand for Digital and Non-Digital Learning Products" with Karthik Babu Nattamai Kannan.

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