Working Papers and Publications:

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"CRM Targeting With Loss Aversion: Evidence From The Casino Industry" with Jonathan Zhang. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4501436

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"DEI Brand Activism on Social Media: A Brand Marketing and Social-Political Activism Comparison" with Jakki Thomas and Pradeep Chintagunta. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4473758

 

"Controlling for Retailer Synergies when Evaluating Coalition Loyalty Programs" with Xiaojing Dong. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3505587

 

"Incorporating Experience Quality Data into CRM Models: The Impact of Gambler Outcomes on Casino Return Times" with Anand Bodapati: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3455460

 

"Leveraging Loyalty Programs Using Competitor Based Targeting" with Brett Hollenbeck. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3353432

 

"Learning During School Closures: An Empirical Analysis of the Demand for Digital and Non-Digital Learning Products" with Karthik Babu Nattamai Kannan. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4173547

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